Number of the records: 1
Neuromarketing for evaluating new technologies in marketing management
Title Neuromarketing for evaluating new technologies in marketing management / Jakub Berčík, Johana Paluchová, Jana Gálová Author-s Berčík, Jakub, ; SPUFEM16 (Author)
Paluchová, Johana, ; SPUFEM16 (Author)Gálová, Jana, ; SPUFEM20 (Author) Description ilustr., tab. Notes KEGA 038SPU-4/2016, VEGA 1/0570/18, SUA 03-GASPU-17 . Bibliografické odkazy In Production Management and Business Development [257 s.] / MTS 2018. -- Leiden : Taylor & Francis Group, 2019. -- ISBN 978-1-138-60415-5 (brož.). -- S. 17-20 Category of Publication Activity AFD Subject-s neuromarketing marketingový manažment technológie moderné Country United Kingdom Language English Database Agro-bibliography References (3) Bibliografia - Agro-bibliography
Number of the records: 1