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The economic efficiency of using aroma marketing as a new possibility of in-store communication
Title The economic efficiency of using aroma marketing as a new possibility of in-store communication / Elena Horská ... [et al.] Author-s Horská, Elena, ; SPUFEM16 (Author) Berčík, Jakub, ; SPUFEM16 (Author) Holotová, Mária, ; SPUFEM16 (Author) Paluchová, Johana, ; SPUFEM16 (Author) Notes APVV-15-0564 In ICoM 2019 - People, planet and profit: sustainable busines and society [167 s.] / ICoM. -- Gödöllő : Szent István University, 2019. -- ISBN 978-963-269-836-6 (brož.). -- S. 5 Category of Publication Activity AFE Subject-s obchod aróma marketing spotrebiteľské správanie obchody dotazovanie Country Hungary Language English Database Agro-bibliography
Number of the records: 1