Influencers as a stimulus affecting consumer behavior

Number of the records: 1

Title	Influencers as a stimulus affecting consumer behavior / Zdenka Kádeková ... [et al.]
Author-s	Kádeková, Zdenka, ; SPUFEM16 (Author)
	Košičiarová, Ingrida, ; SPUFEM16 (Author)
	Holotová, Mária, (Author)
	Kubicová, Ľubica, ; SPUFEM16 (Author)
	Predanocyová, Kristína, ; SPUFEM16 (Author)
Description	ilustr.
Notes	VEGA 1/0502/17 . Bibliografické odkazy
In	Marketing a obchod [104 s.] / Marketing a obchod. -- Nitra : Slovenská poľnohospodárska univerzita, 2019. -- ISBN 978-80-552-2103-8 (brož.). -- S. 48-53
Category of Publication Activity	AFD
Subject-s	digitálny marketing spotrebiteľské správanie nákup influencer marketing
Country	Slovakia
Language	English
Database	Agro-bibliography
References	(4) Bibliografia - Agro-bibliography

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Number of the records: 1