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The use of consumer neuroscience in aroma marketing of a service company
Title The use of consumer neuroscience in aroma marketing of a service company [elektronický zdroj] / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Mravcová, Anna, ; SPUFEM10 (Author) Gálová, Jana, ; SPUFEM20 (Author) Mikláš, Martin ; SPUFEM16 (Author) Description ilustr., tab. Notes Popis urobený 16.12.2020. APVV-17-0564, VEGA 1/0570/18 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In Potravinárstvo. -- ISSN 1338-0230. -- Vol. 14, no. 1 (2020), s. 1200-1210 Category of Publication Activity ADN Subject-s spotrebiteľské správanie neurovedy spotrebiteľská neuroveda aróma marketing firmy Country Slovakia Language English URL https://doi.org/10.5219/1465 Database Agro-bibliography References (7) Bibliografia - Agro-bibliography
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