The effect of scent marketing on the emotions and and preferences of generation X

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Title	The effect of scent marketing on the emotions and and preferences of generation X / [elektronický zdroj] / Jakub Berčík ... [et al.]
Author-s	Berčík, Jakub, ; SPUFEM16 (Author)
	Gálová, Jana, ; SPUFEM20 (Author)
	Paluchová, Johana, ; SPUFEM16 (Author)
	Neomániová, Katarína, ; SPUFEM16 (Author)
Description	grafy, ilustr., tab.
Notes	Názov z web stránky (stav zo dňa 21.12.2020). APVV-17-0564 "The Use of Consumer Neuroscience and Innovative Research Solutions in Aromachology and Its Application in Production, Business and Services" . Bibliografické odkazy . Spôsob prístupu: World Wide Web
In	Global marketing conference at Seoul, 2020 [online (1620 s.)] / Global marketing conference. -- Seoul : Global Alliance of Marketing & Management Associations, 2020. -- ISSN 1976-8699. -- S. 844-848
Category of Publication Activity	AFC
Subject-s	marketing spotrebiteľská neuroveda aróma marketing spotrebitelia
Country	Korea (South)
Language	English
URL	https://doi.org/10.15444/GMC2020.06.07.02
Database	Publications of staff - Slovak Univ. of Agric. Nitra

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Number of the records: 1