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Consumer personality and its influence on consumer emotional behavior and decision-making in the food products market

  1. TitleConsumer personality and its influence on consumer emotional behavior and decision-making in the food products market [elektronický zdroj] / Lenka Havettová, Tamás Darázs
    Author-s Havettová, Lenka (Author)
    Darázs, Tamás (Author)
    Descriptiontab.
    NotesBibliografické odkazy . Spôsob prístupu: World Wide Web
    In DOKBAT 2021 [608 s.] / DOKBAT 2021. -- Zlín : Univerzita Tomáše Bati, 2021. -- ISBN 978-80-7678-025-5. -- S. 196-202
    Subject-s konzumenti preferencie spotrebiteľov osobnosť spotrebiteľa rozhodovanie emocionálna inteligencia
    CountryCzech Republic
    LanguageEnglish
    DatabaseAgro-bibliography
Number of the records: 1  

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