Number of the records: 1  

Using neuromarketing to understand user experience with the website (UX) and interface (UI) of a selected company

  1. TitleUsing neuromarketing to understand user experience with the website (UX) and interface (UI) of a selected company [elektronický zdroj] / Jakub Berčík ... [et al.]
    Author-s Berčík, Jakub, ; SPUFEM16 (Author)
    Neomániová, Katarína, ; SPUFEM16 (Author)
    Gálová, Jana, ; SPUFEM20 (Author)
    Mravcová, Anna, ; SPUFEM10 (Author)
    Descriptionilustr.
    NotesVydané v rámci projektu KEGA 030SPU-4/2021 . Bibliografické odkazy . Spôsob prístupu: World Wide Web
    In The Poprad economic and management forum 2021 [575 s.] / The Poprad economic and management forum 2021. -- Ružomberok : Katolícka univerzita, 2021. -- ISBN 978-80-561-0888-8 (elektronické). -- S. 246-254
    Category of Publication ActivityAFD
    Subject-s vizuálne vnímanie emócie neuromarketing
    CountrySlovakia
    LanguageEnglish
    URLhttps://www.manazmentpp.sk/konferencia-pemf-2021
    DatabaseAgro-bibliography
Number of the records: 1  

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