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Using neuromarketing to understand user experience with the website (UX) and interface (UI) of a selected company
Title Using neuromarketing to understand user experience with the website (UX) and interface (UI) of a selected company [elektronický zdroj] / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Neomániová, Katarína, ; SPUFEM16 (Author) Gálová, Jana, ; SPUFEM20 (Author) Mravcová, Anna, ; SPUFEM10 (Author) Description ilustr. Notes Vydané v rámci projektu KEGA 030SPU-4/2021 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In The Poprad economic and management forum 2021 [575 s.] / The Poprad economic and management forum 2021. -- Ružomberok : Katolícka univerzita, 2021. -- ISBN 978-80-561-0888-8 (elektronické). -- S. 246-254 Category of Publication Activity AFD Subject-s vizuálne vnímanie emócie neuromarketing Country Slovakia Language English URL https://www.manazmentpp.sk/konferencia-pemf-2021 Database Agro-bibliography
Number of the records: 1