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The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Title The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM31 (Author) Gálová, Jana, ; SPUFEM31 (Author) Vietoris, Vladimír, ; SPUFBP32 (Author) Paluchová, Johana, ; SPUFEM31 (Author) Description ilustr. Notes Bibliografické odkazy In Journal of International Food & Agribusiness Marketing. -- ISSN 0897-4438. -- Vol. 35 , iss. 3 (2023), s. 261-282 Category of Publication Activity ADM Category of Publication Activity V3 Subject-s neurovedy spotrebiteľská neuroveda trh potravín aróma marketing vonné látky Country United Kingdom Language English URL https://doi.org/10.1080/08974438.2021.1989102 Database Agro-bibliography
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