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Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume
Title Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM31 (Author) Neomániová, Katarína, ; SPUFEM31 (Author) Mušinská, Kristína, ; SPUFEM31 (Author) Pšurný, Michal (Author) Description ilustr., tab. Notes Vydané v rámci projektu APVV-17-0564, “The Use of Consumer Neuroscience and Innovative Research Solutions in Aromachology and its Application in Production, Business and Services” , VEGA 1/0624/22, “Neurogastronomy: Application of Implicit and Explicit Approaches in Modern Experience Gastronomy and their Influence on Consumer Behaviour”. . Bibliografické odkazy In Applied Sciences-Basel. -- ISSN 2076-3417 online. -- Vol. 12, no. 14 (2022), art. no.7069 [1-22] s. Category of Publication Activity ADC Category of Publication Activity V3 Subject-s spotrebiteľská neuroveda aróma marketing aromatické prísady aromachológia obchody nákupná atmosféra vnímanie pachu Country Switzerland Language English URL https://doi.org/10.3390/app12147069 Database Agro-bibliography
Number of the records: 1