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How to target millennials as beer consumers through social responsibility? The case of Plzenský Prazdroj
Title How to target millennials as beer consumers through social responsibility? The case of Plzenský Prazdroj [elektronický zdroj] / Author-s Szarková, Xénia ; SPUFEM30 (Author)
Kozáková, Jana, ; SPUFEM30 (Author)Savov, Radovan, ; SPUFEM30 (Author) Description ilustr., tab. Notes Popis urobený 8.11.2022. Vydané v rámci projektu VEGA-1/0525/2; kontract No. 073/2020/OPII/VA . Bibliografické odkazy . Spôsob prístupu: World Wide Web In Potravinárstvo Slovak Journal of Food Sciences [Online]. -- ISSN 1337-0960. -- Vol. 16, iss. 1 (2022), s. 670-687 Category of Publication Activity ADN Category of Publication Activity V3 Subject-s pivo spotrebiteľské správanie generácia Y preferencie spotrebiteľov Prazdroj pivo Country Slovakia Language English URL https://doi.org/10.5219/1764 Database Agro-bibliography
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