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Consumer neuroscience as a tool for obtaining subconscious user experience in M-commerce
Title Consumer neuroscience as a tool for obtaining subconscious user experience in M-commerce / Jakub Berčík, Jana Gálová, Adriana Rusková Author-s Berčík, Jakub, ; SPUFEM31 (Author)
Gálová, Jana, ; SPUFEM31 (Author)Rusková, Adriana, ; SPUFEM31 (Author) Description ilustr., tab. Notes Vydané v rámci projektu KEGA 030SPU-4/2021 . Bibliografické odkazy In The Poprad Economic and Management Forum 2022 [494 s.] / PEMF. -- Ružomberok : VERBUM, 2022. -- ISBN 978-80-561-0095-3 (brož.). -- S. 209-2017 Category of Publication Activity AFD Category of Publication Activity V2 Subject-s spotrebitelia neuromarketing spotrebiteľská neuroveda mobilné telefóny mobilné aplikácie elektronický obchod Country Slovakia Language English URL https://www.pemf-conference.com/wp-content/uploads/2022/11/PEMF_2022_Proceedings_Final.pdf Database Agro-bibliography
Number of the records: 1