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Measuring the Communication Effect of Regional Product Brands in Slovakia
Title Measuring the Communication Effect of Regional Product Brands in Slovakia [elektronický zdroj] / Janka Beresecká ... [et al.] Author-s Beresecká, Janka, ; SPUFES30 (Author) Nagyová, Ľudmila, ; SPUFEM31 (Author) Hudecová, Martina, ; SPUFEM31 (Author) Hroncová Vicianová, Jana, (Author) Description ilustr., tab. Notes Vydané v rámci projektu APVV-21-0363, KEGA 033SPU-4/2022 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In Economics, management & business 2023: contemporary issues, insights and new challenges [1 USB kľúč (1107s.)] / Economics, management & business 2023: contemporary issues, insights and new challenges. -- Prešov : Prešovská univerzita, 2023. -- ISBN 978-80-555-3215-8. -- S. 563-572 Category of Publication Activity AFD Category of Publication Activity V2 Subject-s regionálne výrobky obchodné značky spotrebitelia Slovensko Country Slovakia Language English Database Agro-bibliography
Number of the records: 1