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Impact of product vs brand storytelling on online customer experience
Title Impact of product vs brand storytelling on online customer experience / Urszula Garczarek-Bak, Andrzej Szymkowiak, Zuzanna Jaks, Erik Janšto Author-s Garczarek-Bak, Urszula (Author) Szymkowiak, Andrzej (Author) Jaks, Zuzanna (Author) Janšto, Erik, ; SPUFEM31 (Author) Description ilustr. Notes Bibliografické odkazy In International Journal of Wine Business Research. -- ISSN 1751-1062. -- Vol. 36, iss. 3 (2024) s. 370-405 Category of Publication Activity ADM Category of Publication Activity V3 Subject-s produktový manažment preferencie spotrebiteľov spokojnosť zákazníkov elektronický obchod interaktívny obchod Country United Kingdom Language English URL https://doi.org/10.1108/IJWBR-07-2023-0041 Database Agro-bibliography
Number of the records: 1