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The psychology of entertainment media
Title The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L. J. Shrum Author-s Shrum, L. J. (Editor) Issue 2nd ed. Published New York ; London : Routledge/Taylor & Francis Group, 2017 Description xvii, 346 s. : ilustr., tab. ; 23 cm Notes Bibliografické odkazy. Registre ISBN 978-1-138-11060-1 (brož.) Subject-s zábava persuázia médiá podprahová reklama psychológia reklamy psychológia médií vplyv médií psychologické aspekty zborníky Country United States * United Kingdom Language English Copies 1, available for regular loan 0 Database Books 
book
Call number Dislocation Collection in study room Available M-605549 Ústav marketingu, obchodu a sociálných štúdií 19 Locking
Number of the records: 1