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Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies
Title Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies [elektronický zdroj] / Elena Horská ... [et al.] Author-s Horská, Elena, ; SPUFEM16 (Author) Margianti, E. S. (Author) Berčík, Jakub, ; SPUFEM16 (Author) Gálová, Jana, ; SPUFEM16 (Author) Description ilustr. Notes Bibliografické odkazy . Požiadavky na systém: pdf-prehliadač In 5th International conference on management 2015 [1 CD-ROM (584 s.)] / ICM. -- Gödöllő : Szent István University, 2015. -- ISBN 978-963-269-492-4. -- S. 18-21, CD-ROM Category of Publication Activity AFA Subject-s manažment marketing ekonomika zákazníci spotrebitelia obchod Country Hungary Language English URL http://dx.doi.org/10.17626/dBEM.ICoM.P00.2015.p004 Database Publications of staff - Slovak Univ. of Agric. Nitra
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