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The influence of intercultural differences on a product marketing strategy selection - semiotic analysis of selected product´s advertisements
Title The influence of intercultural differences on a product marketing strategy selection - semiotic analysis of selected product´s advertisements / Peter Poliak, Martin Hakulin, Peter Polakovič Author-s Poliak, Peter, (Author)
Hakulin, Martin (Author)Polakovič, Peter, ; SPUFEM05 (Author) Description ilustr. Notes Bibliografické odkazy In Management de la diversité culturelle: quels enjeux en Europe? [305 s.] / Management de la diversité culturelle: quels enjeux en Europe. -- Bruxelles : Bruylant, 2012. -- S.79-92 Category of Publication Activity AFD Subject-s globalizácia európska kultúra reklama cielený marketing Country Slovakia Language English Database Agro-bibliography
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