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Neuropsychology in neuromarketing services
Title Neuropsychology in neuromarketing services [elektronický zdroj] / Miroslav Poláček, Tímea Šeben Zaťková Author-s Poláček, Miroslav, ; SPUFEM11 (Author)
Šeben Zaťková, Tímea, ; SPUFEM11 (Author)Description ilustr. Notes VEGA 1/0502/17 "Consumer personality and its impact on emotional behavior and decision making" . Bibliografické odkazy . Spôsob prístupu: World Wide Web In International scientific days 2018 [online (2739 s.)] / Towards productive, sustainable and resilient global agriculture and food systems. -- Praha : Wolters Kluwer ČR, 2018. -- ISBN 978-80-7598-180-6. -- S. 2030-2040, online Category of Publication Activity AFD Subject-s neuromarketing neuropsychológia kognitívna psychológia Country Czech Republic Language English URL https://doi.org/10.15414/isd2018.s9.14 http://www.slpk.sk/eldo/2018/dl/9788075981806/files/09/s9p14.pdf Database Agro-bibliography
Number of the records: 1