- FaceReader as a neuromarketing tool to compare the olfactory preferen…
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

  1. TitleFaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets / Jakub Berčík ... [et al.]
    Author-s Berčík, Jakub, ; SPUFEM31 (Author)
    Mravcová, Anna, ; SPUFEM31 (Author)
    Sendra-Nadal, Esther (Author)
    López-Lluch, David (Author)
    Farkaš, Andrea (Author)
    NotesVydané v rámci projektu VEGA 1/0624/22, APVV-17-0564 . Bibliografické odkazy
    In Spanish Journal of Marketing - ESIC. -- ISSN 2444-9695. -- Vol. 29, no. 1 (2025), s. 46-64
    Category of Publication ActivityADM
    Category of Publication ActivityV3
    Subject-s pekárne pekárske výrobky neuromarketing zákazníci spotrebitelia FaceReader
    CountryUnited Kingdom
    LanguageEnglish
    URLhttps://doi.org/10.1108/SJME-03-2023-0050
    DatabaseAgro-bibliography
    File nameDownloadedSizeCommentDisplay type
    FaceReader as a neuromarketing.pdf0804.4 KBArchív
Number of the records: 1  

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