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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
- FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets / Jakub Berčík ... [et al.] .
In: Spanish Journal of Marketing - ESIC. -- ISSN 2444-9695. -- Vol. 29, no. 1 (2025), s. 46-64
Kategória EPCA do 2021: ADM
Kategória EPCA od 2022: V3
https://doi.org/10.1108/SJME-03-2023-0050 .File name Downloaded Size Comment Display type FaceReader as a neuromarketing.pdf 0 804.4 KB Archív
Number of the records: 1