- FaceReader as a neuromarketing tool to compare the olfactory preferen…
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

  1. BERČÍK, Jakub et al. FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets. In Spanish Journal of Marketing - ESIC. ISSN 2444-9695, 2025, vol. 29, no. 1, s. 46-64. Available on Internet:<https://doi.org/10.1108/SJME-03-2023-0050> Indexované v: WoS, SCOPUS
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