The impact of visual merchandising on young consumer impulse buying behaviour: which gender is more impulsive?

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Title	The impact of visual merchandising on young consumer impulse buying behaviour: which gender is more impulsive? [elektronický zdroj] / Andrea Kubelaková
Author-s	Kubelaková, Andrea, ; SPUFEM16 (Author)
Notes	Bibliografické odkazy . Spôsob prístupu: World Wide Web
In	Managerial trends in the development of enterprises in globalization ERA [online (949 s.)] / Managerial trends in the development of enterprises in globalization ERA. -- Nitra : Slovenská poľnohospodárska univerzita, 2017. -- ISBN 978-80-552-1739-0. -- S. 807-812, online
Category of Publication Activity	AFD
Subject-s	merchandising manažment predaja spotrebiteľské správanie spotrebiteľský dopyt obchody nakupovanie vizuálne vnímanie ženy muži
Country	Slovakia
Language	English
URL	http://spu.fem.uniag.sk/fem/ICoM_2017/files/international_scientific_conference_icom_2017
Database	Agro-bibliography

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Number of the records: 1