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Perception of commercial and social advertising by generation Y in the Czech Republic
Title Perception of commercial and social advertising by generation Y in the Czech Republic / Ivana Bulanda ... (et al.) Author-s Bulanda, Ivana (Author) Kádeková, Zdenka, ; SPUFEM16 (Author) Košičiarová, Ingrida, ; SPUFEM16 (Author) Vavrečka, Vladimír (Author) Description ilustr., tab. Notes Bibliografické odkazy In Ekonomicko-manažérske spektrum. -- ISSN 1337-0839 . -- ISSN 2585-7258 online. -- Vol. 14, iss. 2 (2020), s. 78-89 Category of Publication Activity ADF Subject-s generácia Y reklama sociálna reklama sociálne vnímanie marketingový manažment marketing Country Slovakia Language English URL https://doi.org/10.26552/ems.2020.2.63-77 Database Agro-bibliography References (4) Bibliografia - Agro-bibliography
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