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Neuromarketing as a tool to improve the perception of green topics by consumers
Title Neuromarketing as a tool to improve the perception of green topics by consumers [elektronický zdroj] / Adriana Rusková, Filip Tkáč, Kristína Igarová Author-s Rusková, Adriana, ; SPUFEM31 (Author)
Tkáč, Filip, ; SPUFEM31 (Author)Igarová, Kristína, ; SPUFEM31 (Author) Description ilustr. Notes Bibliografické odkazy . Spôsob prístupu: World Wide Web In Circular economy : opportunities and challenges [978 s.] / Circular economy : opportunities and challenges. -- Galac : Editura Universitară Danubius, 2022. -- ISBN 978-606-533-587-5. -- S. 24-31 Category of Publication Activity AFC Category of Publication Activity V2 Subject-s neuromarketing neurovedy spotrebiteľské správanie udržateľný marketing Country Romania Language English Database Agro-bibliography References (2) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra
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