Number of the records: 1  

Advertising and public relations efficiency measurement and control

  1. TitleAdvertising and public relations efficiency measurement and control / Anton Kretter, Zdenka Kádeková
    Author-s Kretter, Anton, ; SPUFEM16 (Author)
    Kádeková, Zdenka, ; SPUFEM16 (Author)
    NotesBibliogr. odkazy
    In Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. -- ISSN 2081-3430. -- Vol. 54, no. 5 (2011), s. 71-77
    Category of Publication ActivityADE
    Subject-s spotrebitelia spokojnosť zákazníkov reklama public relations
    CountryPoland
    LanguageEnglish
    DatabasePublications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1  

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