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Importance of aroma marketing in tourism: comparative study in selected tourism areas
Title Importance of aroma marketing in tourism: comparative study in selected tourism areas [elektronický zdroj] / Johana Paluchová, Jakub Berčík, Elena Horská Author-s Paluchová, Johana, ; SPUFEM16 (Author)
Berčík, Jakub, ; SPUFEM16 (Author)Horská, Elena, ; SPUFEM16 (Author) Notes APVV-17-0564, VEGA 1/0570/18 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In 1st UNICART Interdisciplinary International Conference on «Tourism, Management and Development of Territory» [640 s.] / Tourism, Management and Development of Territory. -- Bari : Università degli Studi di Bari Aldo Moro 2019. -- ISBN 978-88-6629-050-6. -- S. 443-450 Category of Publication Activity AFC Subject-s cestovný ruch aróma marketing hotely letiská vonné látky Country Italy Language English Database Agro-bibliography
Number of the records: 1