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The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market

  1. TitleThe application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market / Jakub Berčík ... [et al.]
    Author-s Berčík, Jakub, ; SPUFEM31 (Author)
    Gálová, Jana, ; SPUFEM31 (Author)
    Vietoris, Vladimír, ; SPUFBP32 (Author)
    Paluchová, Johana, ; SPUFEM31 (Author)
    Descriptionilustr.
    NotesBibliografické odkazy
    In Journal of International Food & Agribusiness Marketing. -- ISSN 0897-4438. -- Vol. 35 , iss. 3 (2023), s. 261-282
    Category of Publication ActivityADM
    Category of Publication ActivityV3
    Subject-s neurovedy spotrebiteľská neuroveda trh potravín aróma marketing vonné látky
    CountryUnited Kingdom
    LanguageEnglish
    URLhttps://doi.org/10.1080/08974438.2021.1989102
    DatabaseAgro-bibliography
Number of the records: 1  

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