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Innovative marketing solutions and value creation in agribusiness: The case of slovak winery
Title Innovative marketing solutions and value creation in agribusiness: The case of slovak winery / Elena Horská ... [et al.] Author-s Horská, Elena, ; SPUFEM31 (Author) Országhová, Dana, ; SPUFEM34 (Author) Hornyák Gregáňová, Radomíra, ; SPUFEM34 (Author) Nagyová, Ľudmila, ; SPUFEM31 (Author) Košovská, Iveta, ; SPUFEM33 (Author) Dreveňáková, Eva, ; SPUFEM31 (Author) Kucbeľová, Dominika (Author) Description ilustr. Notes Vydané v rámci projektu VEGA 1/0245/21 . Bibliografické odkazy In Innovative development of agricultural business and rural areas [299 s.] / Innovative development of agricultural business and rural areas. -- Sofia : University of national and world economy, 2023. -- ISSN 3033-0327. -- S. 65-72 Category of Publication Activity AFC Category of Publication Activity V2 Subject-s marketing inovácií segmentácia trhu marketingová komunikácia obchod s potravinami sociálne médiá vinárstvo Country Bulgaria Language English URL https://doi.org/10.37075/idara.2023.06 https://idara.unwe.bg/Uploads/Conference/Conference%202023.pdf Database Agro-bibliography
Number of the records: 1