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Introduction to sensory marketing
Title Introduction to sensory marketing / Vladimír Vietoris Author-s Vietoris, Vladimír, ; SPUFBP07 (Author)
In Sensory and aroma marketing [146 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-298-6 (brož.). -- S. 13-24 Category of Publication Activity AEC Subject-s zmyslové vnímanie zmysly marketing marketingová komunikácia spotrebitelia Country Netherlands Language English Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1