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Application of neuromarketing in visual merchandising in services
Title Application of neuromarketing in visual merchandising in services / Johana Paluchová, Jakub Berčík, Katarína Neomániová Author-s Paluchová, Johana, ; SPUFEM16 (Author)
Berčík, Jakub, ; SPUFEM16 (Author)Neomániová, Katarína, ; SPUFEM16 (Author) Description ilustr., tab. Notes Bibliografické odkazy In Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 143-158 [1,29 AH] Category of Publication Activity ACC Subject-s neuromarketing merchandising reštaurácie spotrebitelia zmyslové vnímanie Country Netherlands Language English Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1