Number of the records: 1
Neuromarketing
Title Neuromarketing : understanding the ”buy button” in your customer‘s brain / Patrick Renvoisé and Christophe Morin Author-s Renvoisé, Patrick, (Author)
Morin, Christophe, (Author)Issue Rev. and updated. ed. Published [New York] : HarperCollins Publishers, c2007 Description xii, 244 s. : ilustr. ; 22 cm Notes Obsahuje biografické údaje. Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005 . Bibliografia s. 237-239 ISBN 978-1-59555-135-1 (brož.) Subject-s spotrebitelia spotrebiteľské správanie psychologické aspekty neuropsychológia neuromarketing marketing príručky Country United States Language English Copies 1, available for regular loan 0 Database Books 
book
Call number Dislocation Collection in study room Available M-609481 Ústav marketingu, obchodu a sociálných štúdií 46 Locking
Number of the records: 1