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How brands grow
- How brands grow. Part 2, Including emerging markets, services, durables, B2B and luxury brands / Jenni Romaniuk, Byron Sharp. -- Revised ed. -- Docklands : Oxford University Press, 2022. -- xiv, 239 s. : ilustr., tab. ; 24 cm. -- Bibliografia s. 229-239. Bibliografické odkazy. -- ISBN 978-0-19-033002-6 (viaz.). obchodné značky * riadenie značky * marketingový manažment * monografie
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