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Marketing attitudes towards the functional food and implications for market segmentation

  1. TitleMarketing attitudes towards the functional food and implications for market segmentation = Marketingové prístupy k funkčným potravinám a dopad na segmentáciu trhu / E. Horská, K. Sparke
    Author-s Horská, Elena, ; SPUFEM16 (Author)
    Sparke, Kai (Author)
    Descriptionobr.
    NotesBibliogr. odkazy. . Res. slov.
    In Agricultural economics. -- ISSN 0139-570X. -- Roč. 53, č. 8 (2007), s. 349-353
    Category of Publication ActivityADE
    Keywordspotraviny funkčné * trh * spotrebitelia * výživa ľudu
    CountryCzech Republic
    LanguageEnglish
    DatabaseAgro-bibliography
    References (3) Bibliografia - Agro-bibliography
Number of the records: 1  

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