Number of the records: 1
The use of consumer neuroscience in aroma marketing
Title The use of consumer neuroscience in aroma marketing / Jakub Berčík, Jana Gálová, Anka Pavelka Author-s Berčík, Jakub, ; SPUFEM16 (Author)
Gálová, Jana, ; SPUFEM20 (Author)Pavelka, Anka (Author) Issue 1. vyd. Published Wageningen : Wageningen Academic Publishers, 2021 Description 90 s. : ilustr. Notes The book was supported by APVV-17-0564 ‘The Use of Consumer Neuroscience and Innovative Research Solutions in Aromacholog y and Its Application in Production, Business and Services’ and the research project VEGA 1/0570/18 ‘The Use of Consumer Neuroscience in the Implementation of Aromacholog y in Selected Sectors of the Economy’, . Bibliografia s. 73-84 Category of Publication Activity BAA ISBN 978-90-8686-376-1 978-90-8686-928-2 (eBook) Subject-s neuromarketing aróma marketing spotrebiteľské správanie preferencie spotrebiteľov Country Netherlands Language English URL https://doi.org/10.3920/978-90-8686-928-2 https://www.wageningenacademic.com/doi/abs/10.3920/978-90-8686-928-2 Database Agro-bibliography References (1) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra (3) Bibliografia - Agro-bibliography
Number of the records: 1