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Exploring differences in logos perception with emphasis to respondent ́s characteristics
Title Exploring differences in logos perception with emphasis to respondent ́s characteristics / Filip Tkáč, Jana Rybanská Author-s Tkáč, Filip, (Author)
Kollár Rybanská, Jana, ; SPUFEM16 (Author)In ICoM 2019 - People, planet and profit: sustainable busines and society [167 s.] / ICoM. -- Gödöllő : Szent István University, 2019. -- ISBN 978-963-269-836-6 (brož.). -- S. 21 Category of Publication Activity AFG Subject-s konzumenti zmyslové vnímanie obchodné značky logá Country Hungary Language English URL http://icom2019.gtk.szie.hu/sites/default/files/upload/page/book_of_abstracts-9th_icom_2019-190614_2.pd Database Agro-bibliography
Number of the records: 1