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Marketing strategy of the new product introduction on the market
Title Marketing strategy of the new product introduction on the market / Ľubica Kubicová, Zdenka Kádeková Author-s Kubicová, Ľubica, ; SPUFEM16 (Author)
Kádeková, Zdenka, ; SPUFEM16 (Author)Notes grafy, tab. In Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. -- ISSN 2081-3430. -- Vol. 54, no. 5 (2011), s. 78-90 Category of Publication Activity ADE Subject-s marketing výrobky vnútorný trh obchodné značky strategický marketing Annotation Bibliogr. odkazy Country Poland Language English Database Publications of staff - Slovak Univ. of Agric. Nitra References (2) Bibliografia - Agro-bibliography
Number of the records: 1