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Use of marketing tools in retail shops selling local and fresh products
Title Use of marketing tools in retail shops selling local and fresh products [elektronický zdroj] / Marek Petriľák, Erik Janšto Author-s Petriľák, Marek, ; SPUFEM16 (Author)
Janšto, Erik, ; SPUFEM05 (Author)Description ilustr. Notes APVV-16-0244 "Qualitative factors affecting the production and consumption of milk and cheese". Názov z titulnej obrazovky (stav zo dňa 15.01.2020) . Bibliografické odkazy . Spôsob prístupu: World Wide Web In ICoM 2019 - People, planet and profit: Sustainable business and society. Vol. 2 [350 s.] / ICoM. -- Gödöllö : Szent István University, 2019. -- ISBN 978-963-269-882-3. -- S. 335-340 Category of Publication Activity AFC Subject-s nástroje marketingové digitálny marketing retailingový marketing obchody Country Hungary Language English URL http://icom2019.gtk.szie.hu/sites/default/files/upload/page/proceedings-icom-2019jun13-volume_ii-doi-ed_da.pdf Database Agro-bibliography
Number of the records: 1