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Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services
Title Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Neomániová, Katarína, ; SPUFEM16 (Author) Mravcová, Anna, ; SPUFEM10 (Author) Gálová, Jana, ; SPUFEM20 (Author) Description tab. Notes Vydané v rámci projektu no. 2018-1-SK01-KA203-046324 Implementation of Consumer Neuroscience and Smart Research Solutions in Aromachology . Bibliografické odkazy In Applied Sciences-Basel. -- ISSN 2076-3417 online. -- Vol. 11, no. 16 (2021), art. no. 7636, [20] s. Category of Publication Activity ADC Subject-s spotrebiteľská neuroveda aróma spotrebiteľské správanie aróma marketing neuromarketing Country Switzerland Language English URL https://doi.org/10.3390/app11167636 Database Agro-bibliography
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