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Does CSR influence consumer behaviouras a marketing tool? Case study from the slovak food market
Title Does CSR influence consumer behaviouras a marketing tool? Case study from the slovak food market [elektronický zdroj] Kristína Igarová, Zdenka Kádeková, Ingrida Košičiarová Author-s Igarová, Kristína, ; SPUFEM31 (Author)
Kádeková, Zdenka, ; SPUFEM31 (Author)Košičiarová, Ingrida, ; SPUFEM31 (Author) Description ilustr. Notes Vydané v rámci projektu VEGA 1/0404/22, Rationality and irrationality in creating preferences in consumer shopping behaviour on the hreshold of the 3rd millennium, KEGA 030SPU-4/2022 Implementation of selected goals of 2030 Agenda in Consumer Psychology education—Production of multimedia e-textbooks and web-based platform for the higher education. . Bibliografické odkazy . Spôsob prístupu: World Wide Web In Marketing Identity [456 s.] / Marketing and Media Identity : AI - The Future of Today. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave 2023. -- ISBN 978-80-572-0415-2. -- ISSN 2729-7527. -- S. 160-167 Category of Publication Activity AFC Category of Publication Activity V2 Subject-s iracionálne správanie správanie zodpovedné sociálna zodpovednosť podniku Country Slovakia Language English URL https://doi.org/10.34135/mmidentity-2023-16 Database Agro-bibliography
Number of the records: 1