Number of the records: 1
Guerilla marketing as a new trend in marketing communication
Title Guerilla marketing as a new trend in marketing communication / Matúš Gajdoš ; supervising lecturer Elena Horská Author-s Gajdoš, Matúš (Author)
Horská, Elena, ; SPUFEM16 (Thesis advisor)Corporation Slovenská poľnohospodárska univerzita (Nitra, Slovensko) Fakulta ekonomiky a manažmentu Katedra marketingu a obchodu Published 2017 Description 56 s. : ilustr., príl., tab. ; 30 cm Notes Bibliografia s. 51-53 . Resumé anglicky, slovensky . Bakalárska práca (Bc.). - Katedra marketingu a obchodu SPU v Nitre (v bakalárke uvedené Dekanát FEM SPU v Nitre) Subject-s marketingová komunikácia viral marketing guerillový marketing strategický marketing bakalárske práce Country Slovakia Language English URL http://opac.crzp.sk/openURL?crzpSigla=spunitra&crzpID=30923 Copies 1, available for regular loan 0, in-library use only 1 Database Graduate theses book
Call number Dislocation Collection in study room Available VP-91822 Sklad in-library use only
Number of the records: 1