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The role of in-store communication in the process of learning, memory and consumer perception
Title The role of in-store communication in the process of learning, memory and consumer perception / Elena Horská Author-s Horská, Elena, ; SPUFEM16 (Author)
Description obr. Notes Abstrakt článku sa nachádza v zborníku abstraktov na s. 78-79 . Bibliogr. odkazy . Požiadavky na systém: Windows 95 a vyššie; CD-ROM mechanika In ICABR 2009 : V. international konference on applied business research, September 21 - September 25, 2009. -- Brno : Mendel University of Agriculture and forestry Brno, 2009. -- ISBN 978-80-7375-325-2. -- S. 497-503 Category of Publication Activity AFC Subject-s potraviny mliečne výrobky rýchle občerstvenie marketing spotrebiteľské správanie Country Czech Republic Language English Database Agro-bibliography
Number of the records: 1