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How can food retailing benefit from neuromarketing research: the influence of traditional and innovative tools of in-store communication on consumer reactions

  1. TitleHow can food retailing benefit from neuromarketing research: the influence of traditional and innovative tools of in-store communication on consumer reactions [elektronický zdroj] / Jakub Berčík, Elena Horská, Ľudmila Nagyová
    Author-s Berčík, Jakub, ; SPUFEM16 (Author)
    Horská, Elena, ; SPUFEM16 (Author)
    Nagyová, Ľudmila, ; SPUFEM16 (Author)
    Action International conference on marketing management (17. : 28.-29.5.2015 : Tokyo, Japansko)
    NotesPopis urobený 4.12.2015 . Spôsob prístupu: World Wide Web
    In International journal of economics and management engineering [online]. -- ISSN 2226-7344. -- Vol. 2, no. 5 (2015), [1] s., online
    Category of Publication ActivityAFE
    Subject-s marketing predaj kúpa obchod zákazníci marketingová komunikácia
    CountryNetherlands
    LanguageEnglish
    URLhttps://www.waset.org/abstracts/27417
    DatabasePublications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1  

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