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Consumer neuroscience as an effective tool of marketing management
Title Consumer neuroscience as an effective tool of marketing management / Jakub Berčík Author-s Berčík, Jakub, ; SPUFEM16 (Author)
Description ilustr., tab. Notes KEGA 038SPU-4/2016, ITMS 26220220180. Abstrakt článku uverejnený v zborníku Marketing manažment, obchod, finančné a sociálne aspekty podnikania s ISBN 978-80-225-4384-2 na s. 26 In New trends in process control and production management [583 s.] / New trends in process control and production management. -- Leiden : CRC Press/Balkema, 2017. -- ISBN 978-1-138-05885-9 (brož.). -- S. 41-45 Category of Publication Activity AFD Subject-s marketingový manažment spotrebitelia marketingový výskum spotrebiteľské správanie neuromarketing Country Netherlands Language English Database Agro-bibliography References (1) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra (2) Bibliografia - Agro-bibliography
Number of the records: 1