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Advertising and public relations efficiency measurement and control
Title Advertising and public relations efficiency measurement and control / Anton Kretter, Zdenka Kádeková Author-s Kretter, Anton, ; SPUFEM16 (Author)
Kádeková, Zdenka, ; SPUFEM16 (Author)Notes Bibliogr. odkazy In Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. -- ISSN 2081-3430. -- Vol. 54, no. 5 (2011), s. 71-77 Category of Publication Activity ADE Subject-s spotrebitelia spokojnosť zákazníkov reklama public relations Country Poland Language English Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1