Bioeconomics, neuroeconomics and neuromarketing: new approaches to customers and businesses [elektronický zdroj] / Elena Horská, Zuzana Lajdová, Zuzana Kapsdorferová. -- ilustr. -- Bibliografické odkazy. In: Proceedings of the 5th Uzbekistan - Indonesia international joint conference on globalization, economic development, and nation character building. -- 1st ed.. -- 1 CD-ROM (203 s.). -- 978-602-9438-50-5 Globalization, economic development, and nation character building. -- Depok : Research Institute of Gunadarma University, 2015. -- S. 183-187, CD-ROM. ekonomika * ekonómia * marketing * zákazníci * podniky