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Bioeconomics, neuroeconomics and neuromarketing: new approaches to customers and businesses
- HORSKÁ, Elena - KAPUSTOVÁ, Zuzana - KAPSDORFEROVÁ, Zuzana. Bioeconomics, neuroeconomics and neuromarketing: new approaches to customers and businesses. In Proceedings of the 5th Uzbekistan - Indonesia international joint conference on globalization, economic development, and nation character building. 1st ed. 1 CD-ROM (203 s.). ISBN 978-602-9438-50-5. Globalization, economic development, and nation character building. Depok : Research Institute of Gunadarma University, 2015, s. 183-187, CD-ROM.
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