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Boomerang effect of a negative campaign – a case study from the market of beverages
Title Boomerang effect of a negative campaign – a case study from the market of beverages [elektronický zdroj] / Manuel Tiago Author-s Tiago, Manuel (Author)
Description grafy, tab. Notes Názov z titulnej obrazovky (stav zo dňa 4.10.2016) . Bibliografické odkazy . Spôsob prístupu: World Wide Web In The agri-food value chain: challenges for natural resources management and society [online (1108 s.)] / Medzinárodné vedecké dni. -- Nitra : Slovak University of Agriculture, 2016. -- ISBN 978-80-552-1503-7. -- S. 850-857, online Subject-s nápoje obchod s nápojmi prezentácia informácií Country Slovakia Language English URL http://dx.doi.org/10.15414/isd2016.s10.10 Database Agro-bibliography
Number of the records: 1