- Brand influence of young generations´s decisions in purchasing yogurt…
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Brand influence of young generations´s decisions in purchasing yogurts in the Slovak Republic

  1. Brand influence of young generations´s decisions in purchasing yogurts in the Slovak Republic / Michaela Šugrová, Peter Šedík, Veronika Svetlíková. -- grafy, ilustr., tab. -- Bibliografické odkazy. In: Future scientists for sustainable development. -- 1st ed.. -- grafy, ilustr., tab.. -- 978-963-269-451-1 (brož.) Future scientists for sustainable development. -- Gödöllő : Szent István University, 2016. -- S. 482-495. mliečne výrobky * mliečne jogurty * značky kvality * obchodné značky * spotrebitelia * spotrebiteľské správanie
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