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Brand influence on decision-making process in purchasing yogurts in Slovakia: Comparison of young generation and senior generation
Title Brand influence on decision-making process in purchasing yogurts in Slovakia: Comparison of young generation and senior generation / Veronika Svetlíková, Michaela Šugrová, Peter Šedík Author-s Svetlíková, Veronika, ; SPUFEM03 (Author)
Šugrová, Michaela, ; SPUFEM16 (Author)Šedík, Peter, ; SPUFEM16 (Author) Description ilustr., tab. Notes Bibliografické odkazy In Innovation as a driving force of sustainable development [423 s.] / Innovation as a driving force of sustainable development. -- Gödöllö . Szent István University, 2017. -- ISBN 978-963-267-693-5. -- S. 285-298 Category of Publication Activity AFC Subject-s mliečne výrobky mliečne jogurty obchodné značky spotrebitelia seniori mladí ľudia Slovensko Country Hungary Language English Database Agro-bibliography References (4) Bibliografia - Agro-bibliography
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