Number of the records: 1
Consumer‘s temperament as determining factor in perception of emotional content of advertisement
Title Consumer‘s temperament as determining factor in perception of emotional content of advertisement [elektronický zdroj] / Zdenka Kádeková ... [et al.] Author-s Kádeková, Zdenka, ; SPUFEM16 (Author) Kollár Rybanská, Jana, ; SPUFEM16 (Author) Nagyová, Ľudmila, ; SPUFEM16 (Author) Košičiarová, Ingrida, ; SPUFEM16 (Author) Holotová, Mária, ; SPUFEM16 (Author) Description ilustr., tab. Notes Názov z titulnej obrazovky. VEGA 1/0502/17 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In International scientific days 2018 [2739 s.] / Towards productive, sustainable and resilient global agriculture and food systems. -- Praha : Wolters Kluwer ČR, 2018. -- ISBN 978-80-7598-180-6. -- S. 357-371, online Category of Publication Activity AFD Subject-s spotrebitelia reklama emócie generácia Y Country Czech Republic Language English URL https://doi.org/10.15414/isd2018.s2-1.07 Database Agro-bibliography References (2) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra (5) Bibliografia - Agro-bibliography (1) Bibliografia - Genetické zdroje a biopotraviny
Number of the records: 1